QUESTION FOUR:

a$)$ Differentiate between Distinctive competencies and Competitive Priories of a manufacturing firm

b$)$ TOTO MILK CO$.$ Limited is a milk processing and packaging firm operating in Kenya due to good environment and pastures for keeping cattle for milking, processing and packaging. It need to expand its operation base to Tanzania by employing a low cost strategy as one of the competitive strategy supported by the business level strategy. This firm anticipate to face competition from other local and international producers in Tanzania as some of them are in the industry for long time and they have attained economies of scale. This firm want to design an operational strategy that will be helpful in

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increasing its market share in East Africa by $16\%$ from $40\%$ existing in the Kenya market. Operational strategy will specifies the policies and plans for using organization's resources to support its long term competitive strategy. Operations strategy specifies how the firm will employ its operations capabilities to support the business strategy. This firm want to enter in Tanzania using Foreign Licensing and oversee Marketing by the firm as it seen it as best internationalization method than other methods. ABC Limited has enough expert to perform the duties but they are limited with human Resource approaches in Kenya. The shareholders of TOTO MILK Limited in Kenya has consulted you as an MBA graduate of the Institute of Accountancy Arusha on various issues regarding its operations expansion in Tanzania and if possible to hire you as the firm's expert in business and operations management by giving you power of attorney. Before hiring you they want your advice on competitive priories of the firm in Tanzania and its regulatory environment.

REQUIRED

i$.$ Advise them on Five $(5)$ competitive priorities of this firm and explain operational implications of each priority in Tanzania.

ii$.$ Advise them on how the firm may fail to implement low cost strategy in Tanzania by giving three reasons

iii. Describe how collusion of local firms in Tanzania may affects its competitive position of this firm so that the management may be advised accordingly by shareholders during internal expansion meeting.

QUESTION FIVE:

a$)$ Write short notes on the following terms

i$.$ Competitive Advantage

ii$.$ Priority Matrix

iii. Strategic Factors

iv$.$ Key Performance Indicators of an Operational strategy

v$.$ Business Environment

b$)$ Operational strategy specifies the policies and plans for using organization's resources to support its long term competitive strategy.

REQUIRED:

i$.$ By giving two examples describe the Resource Strength and Resource weakness

ii$.$ Describe Porters' generic competitive strategies by citing clear examples from organization of your choice.

iii. A company that produces fruits and vegetables is able to produce $400$ cases of canned peaches in one half hour with four workers. Calculate the labor productivity and explain why service productivity is difficulty to measure.

QUESTION SIX:

a$)$ Analyze Five $(5)$challenges of managing services and outline Five reason as to why service productivity is problematic and difficulty to measure

b$)$ Describe the nature and Five $(5)$ roles of $OM$ in manufacturing and service sectors