Question: QUESTION TWO [ 2 0 ] Critically discuss how Apple Inc. ' s approach to customer relationship marketing aligns with the key elements of relationship

QUESTION TWO

[20]

Critically discuss how Apple Inc.

'

s approach to customer relationship marketing aligns with the key elements of relationship marketing. Discuss how Apple's commitment to values, customer service, content marketing, bipartite communication, customer differentiation, technological life, advancing with transactions, long

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distance emphasis, and maintenance focus contributes to the establishment and maintenance of strong customer relationships, ultimately leading to unparalleled brand loyalty.

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