Question: Ray Fernndez is a sales representative employed by Computer Resources, a computer supplier that develops customer solutions that combine computer hardware, software, installation and training.

Ray Fernndez is a sales representative employed by Computer Resources, a computer supplier that develops customer solutions that combine computer hardware, software, installation and training. When he brings together many parts of the companys product mix in order to develop a customized customer solution, this is referred to as:

		developing a product configuration
		establishing a priority
		quantifying product features
		qualifying product benefits
		research and development

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