Read both case studies. First is on the Good Corporate Reputation and Strong CSR Practices Company: Patagonia and second on Poor Corporate Reputation and Weak CSR Practices Company: ExxonMobil answering the following questions for both cases:

How can a company's reputation influence its CSR practices?

How can a company's CSR practices impact its reputation?

What are the benefits of having a good corporate reputation?

What are the risks of having a bad corporate reputation?

Make a comparison between both companies

Case Study 1

Patagonia is a well-known outdoor clothing and gear company that has established a strong reputation for being environmentally conscious and socially responsible. The company has a commitment to using sustainable materials and minimizing its environmental impact. Patagonia's CSR practices include:

Developing eco-friendly products made from recycled materials

Investing in renewable energy and using sustainable energy sources

Supporting environmental causes and organizations through its Patagonia Action Works initiative

Encouraging employees to participate in environmental activism and conservation efforts

Providing fair and safe working conditions for employees and ensuring ethical supply chain management

Patagonia's CSR practices have helped to build a strong reputation for the company and have attracted customers who are environmentally conscious and socially responsible.