Question: Read both case studies. First is on the Good Corporate Reputation and Strong CSR Practices Company: Patagonia and second on Poor Corporate Reputation and Weak
Read both case studies. First is on the Good Corporate Reputation and Strong CSR Practices Company: Patagonia and second on Poor Corporate Reputation and Weak CSR Practices Company: ExxonMobil answering the following questions for both cases:How can a company's reputation influence its CSR practices?How can a company's CSR practices impact its reputation?What are the benefits of having a good corporate reputation?What are the risks of having a bad corporate reputation?Make a comparison between both companies Case Study Patagonia is a wellknown outdoor clothing and gear company that has established a strong reputation for being environmentally conscious and socially responsible. The company has a commitment to using sustainable materials and minimizing its environmental impact. Patagonia's CSR practices include:Developing ecofriendly products made from recycled materialsInvesting in renewable energy and using sustainable energy sourcesSupporting environmental causes and organizations through its Patagonia Action Works initiativeEncouraging employees to participate in environmental activism and conservation effortsProviding fair and safe working conditions for employees and ensuring ethical supply chain managementPatagonia's CSR practices have helped to build a strong reputation for the company and have attracted customers who are environmentally conscious and socially responsible. Case Study ExxonMobil is a multinational oil and gas company that has faced criticism for its poor corporate reputation and weak CSR practices. The company has been accused of contributing to climate change and environmental degradation through its operations. ExxonMobil's CSR practices include:Making donations to charitable organizations and supporting local communitiesProviding health and safety training for employeesDeveloping energyefficient technologiesHowever, the company's CSR practices have been criticized as being insufficient given the negative impact of its operations on the environment and local communities. ExxonMobil's poor corporate reputation has resulted in public distrust and negative publicity, which has affected the company's financial performance and brand image.
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