Read Textbook page 459 Miniproject 2, Learn by Doing (BOOK IS MARKETING REAL PEOPLE, REAL CHOISES 10e) Write a paper that addresses the following questions (400 500 word count) To be successful in this highly competitive market, how must a theme park position its product (TIP Read Section 12 6, pages 443 450 of your textbook Selling What Isn't There Services and Other Intangibles , to help you devise a positioning strategy for theme parks Theme parks are part of the entertainment industry, which is an important component of the service marketing today ) Are the 3 theme parks positioned differently in the marketplace If so, how Consider market segmentation factors (demographics, geographic, psychographic, etc ) in your answer How is this product positioning communicated through each web site (Disney World, Six Flags, Universal Studios) Be specific Identify specific elements of each web site that justifies the positioning strategy for each theme park What changes or improvements would you recommend for each web site

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Question: Read: Textbook page 459 -- Miniproject 2, Learn by Doing. (BOOK IS MARKETING REAL PEOPLE, REAL CHOISES 10e) Write a paper that addresses the following

Read: Textbook page 459 -- "Miniproject 2, Learn by Doing". (BOOK IS MARKETING REAL PEOPLE, REAL CHOISES 10e)
Write a paper that addresses the following questions: (400-500 word count)
1. To be successful in this highly competitive market, how must a theme park position its product? (TIP: Read Section 12.6, pages 443-450 of your textbook -- "Selling What Isn't There: Services and Other Intangibles", to help you devise a positioning strategy for theme parks. Theme parks are part of the entertainment industry, which is an important component of the service marketing today.)
2. Are the 3 theme parks positioned differently in the marketplace? If so, how? Consider market segmentation factors (demographics, geographic, psychographic, etc.) in your answer.
3. How is this product positioning communicated through each web site (Disney World, Six Flags, Universal Studios). Be specific. Identify specific elements of each web site that justifies the positioning strategy for each theme park.
4. What changes or improvements would you recommend for each web site?

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