Question: Read the article Customer-Oriented Marketing Concepts at Thermos and answer the following questions: What do you think the Thermos team would have found if it

Read the article Customer-Oriented Marketing Concepts at Thermos and answer the following questions:

  • What do you think the Thermos team would have found if it had asked customers what they thought about having consumers put the grills together rather than buying them assembled? What other questions might Thermos place on its website to learn more about customer wants and needs?

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