Question: Read the case Apple Inc in 2 0 2 3 by David B Yoffie and Sarah Von Bargen. Then answer all the 4 questions below.

Read the case Apple Inc in 2023 by David B Yoffie and Sarah Von Bargen. Then answer all the 4 questions below.
1. As described in the case, what were the challenges to sustaining competitive advantage that Apple faced in the Personal Computer industry?
2. How did Apple compete differently in smartphone business than in PC business? In other words,
how was Apples strategy in smartphone different from its strategy in the PC business?
3. How sustainable is Apples competitive position in Smartphones? In its other products such as
Apple Watch, Apple TV, Apple Pay, and Vision Pro?
4. As Tim Cook, you have many options: which new areas would you invest heavily to grow the
business in 2024?

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