Question: Read the case study Amazon.com: One E-store to Rule Them All Amazon is continuously looking for new markets to exploit. As Bezos addresses the strategic

Read the case study Amazon.com: One E-store to Rule Them All

Amazon is continuously looking for new markets to exploit. As Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations. Amazons presence and technology are well established, but Bezos sees a lot of untapped potential in this market. What decision error and traps might cause him to make the wrong decisions regarding Amazons future moves in this regard, and why? What can he do to avoid these mistakes?

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