Read the case study below $("$The Reasons Behind Apple's Customer Loyalty and High NPS$").$ After you have read the case study, answer the questions on the page that follows. In your answers, please ensure that relevant theoretical concepts and ideas in bold in each question are addressed, where appropriate.

Apple's customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS $($Net Promoter Score$)$ Benchmarks, Apple's NPS score in $2022$ is a resounding $72,$ which is significantly higher than the average NPS score of the consumer electronics industry.

Apple's continual focus on Improving its Net Promoter Score has produced significant results for the company. In $2007,$ its NPS was a respectable $58.$ As of $2016$ through $2017,$ the company had an NPS of $72-$ one of the highest in the technology industry following a decrease in $2018$ to a score of $63.$

And, although their NPS seemed at risk due to the pandemic, as most companies took a considerable hit, Apple was more than ready to keep up with customer expectations and stay on top of their mind $-$ registering a record fiscal year in $2020.$

In $2020$ Apple had a record fiscal year; how would you explain this using break even analysis?