Question: Read the paper by Baca - Motes et al . ( Baca - Motes et al . 2 0 1 3 JCR ) and then

Read the paper by Baca-Motes et al.(Baca-Motes et al.2013 JCR) and then explain how the findings of the paper can be used by marketers to encourage environmentally-friendly behavior among consumers? Provide two examples.

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