Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in...

 

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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). When it was founded, 49% shares of the company is owned by Krating Daeng a Thailand company. In Indonesia, the drink is known with the brand Krating Daeng Red Bull. With the population of 270 million people, Indonesia is a very attractive and promising market for energy drink. ( 1. Which local company in Indonesia that has product of energy drink that is currently competing with Krating Daeng Red Bull for local market? 2. What sort of global strategy that you consider as a set of key success strategy to bring this company (the one that you chose in no 1) to compete with Red Bull in global market? 3. Which one is better for this company, winning the competition locally or expanding into global market? Explain in detail. Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). When it was founded, 49% shares of the company is owned by Krating Daeng a Thailand company. In Indonesia, the drink is known with the brand Krating Daeng Red Bull. With the population of 270 million people, Indonesia is a very attractive and promising market for energy drink. ( 1. Which local company in Indonesia that has product of energy drink that is currently competing with Krating Daeng Red Bull for local market? 2. What sort of global strategy that you consider as a set of key success strategy to bring this company (the one that you chose in no 1) to compete with Red Bull in global market? 3. Which one is better for this company, winning the competition locally or expanding into global market? Explain in detail.

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Local Competitors of Krating Daeng Red Bull in Indonesia Several local Indonesian companies produce energy drinks competing with Krating Daeng Red Bullbut some of the most prominent include Kopi Janta... View the full answer