Question: refer chapter 6 David, develop an ie matrix for southwest airlines based on the template given in the chapter THE IFE TOTAL WEIGHTED SCORES Strong

refer chapter 6 David, develop an ie matrix for southwest airlines based on the template given in the chapter

refer chapter 6 David, develop an ie matrix for

THE IFE TOTAL WEIGHTED SCORES Strong 3.0 to 4.0 Average 2.0 to 2.99 Weak 1.0 to 1.99 4.0 1.0 High 3.0 to 4.0 3.0 THE EFE TOTAL WEIGHTED SCORES Medium 2.0 to 2.99 59% 2% 2.0 VII VIII 19% 0 Low 1.0 to 1.99 1.0 Grow and Build Division Percent Revenue Percent Profits EFE Scores IFE Scores S Revenue Profits 71.5 11.3 14.3 $7.868 1.241 1.578 90 223 $11.000 $3,000 1.000 800 100 200 $5.100 2.1 100 Total CHAPTER 6. STRATEGY ANALYSIS AND CHOICE 179 THE IFE TOTAL WEIGHTED SCORES Backward, Forward, or Horizontal Integration Market Penetration Market Development Product Development Grow and Build 4.0 Strong 3.0 to 4.0 Average 2.0 to 2.99 Weak 1.0 to 1.99 High 3.0 to 4.0 III 3.0 THE EFE TOTAL WEIGHTED SCORES Medium 2.0 to 2.99 2.0 Low 1.0 to 1.99 VII 1.0 Hold and Maintain Market Penetration Product Development Harvest or Divest . Retrenchment Divestiture FIGURE 6-10 The Internal-External (IE) Matrix THE IFE TOTAL WEIGHTED SCORES Strong 3.0 to 4.0 Average 2.0 to 2.99 Weak 1.0 to 1.99 4.0 1.0 High 3.0 to 4.0 3.0 THE EFE TOTAL WEIGHTED SCORES Medium 2.0 to 2.99 59% 2% 2.0 VII VIII 19% 0 Low 1.0 to 1.99 1.0 Grow and Build Division Percent Revenue Percent Profits EFE Scores IFE Scores S Revenue Profits 71.5 11.3 14.3 $7.868 1.241 1.578 90 223 $11.000 $3,000 1.000 800 100 200 $5.100 2.1 100 Total CHAPTER 6. STRATEGY ANALYSIS AND CHOICE 179 THE IFE TOTAL WEIGHTED SCORES Backward, Forward, or Horizontal Integration Market Penetration Market Development Product Development Grow and Build 4.0 Strong 3.0 to 4.0 Average 2.0 to 2.99 Weak 1.0 to 1.99 High 3.0 to 4.0 III 3.0 THE EFE TOTAL WEIGHTED SCORES Medium 2.0 to 2.99 2.0 Low 1.0 to 1.99 VII 1.0 Hold and Maintain Market Penetration Product Development Harvest or Divest . Retrenchment Divestiture FIGURE 6-10 The Internal-External (IE) Matrix

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