Reference Groups: Ask 2-3 friends what reference groups they consider to be most influential in their lives. Who are the specific people you asked? What demographic group are they in? What does each of them say? Compare these to groups that are influential to you. Are they the same? If not, in what ways are they different? Then, ask the same question to members of a different demographic group, like your parents. Are the groups that they mention also influential to you?