Question: Refreshing Inc. manufactures soft drinks that are distributed internationally. The US-based company has been in operation for 10 years and its core strategic objective is
Refreshing Inc. manufactures soft drinks that are distributed internationally. The US-based company has been in operation for 10 years and its core strategic objective is to increase revenue by 8% annually. After initially selling the products solely in North America, the company has achieved its core objective by gradually expanding its operations overseas, firstly focussing on introducing the products in Europe. Once this was achieved, the company launched in Australia, followed by Asia, Africa, and finally South America. Each geographical location was thoroughly researched before the products were introduced, despite this approach incurring greater costs and lower overall revenue than a global launch. The company is financially sound and has little debt finance. What risk attitude appears to be exhibited by the board of Refreshing Inc.? Solution A.Risk neutral. B.Risk seeker. C.Risk averse. D.Risk taker
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
