Reputation is always being treated as the most important element in an organisation. Even a small company can be really concerned about its reputation. Cornelissen (2008) defined reputation as a collective subject which represents of past images of an organisation, (induced through either communication or even past experiences).

Based on the above statement, you are required to do the following:

Select TWO LATEST issues that happened in TWO different organisations (local (Malaysia) or international) that you are familiar with or have a keen interest in. Then, analyse how its Corporate Communication practitioners tackled the issues with regard to the reputation of the organisations, in terms of the following:

	Discuss the key elements of managing the chosen issues in order for the organisations to maintain its reputation.
	Choose ONE model of reputation management and relate your answers to the organisations of your choice.
	Managing reputation requires transparency, trust and visibility to its stakeholder groups. Discuss the stakeholders roles in managing the reputation of your chosen organisations. Some corporate leaders see external stakeholders as one of the benefits in building the image of organisation. Describe the benefits of using external stakeholders in the organisations of your choice.

Please give answers in 2000 words.