Research and analyze the marketing strategies employed by a major global technology company (e.g. Samsung) in terms of its marketing mix (4Ps) and the impact on consumer buying behavior. Discuss how the company's product, price, promotion, and place strategies have influenced consumer preferences and purchasing decisions. Additionally, explore how cultural and psychological factors play a role in consumer behavior in the technology industry.

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general analysis of how a major global technology company like Samsung traditionally employs marketing strategies in terms of the 4Ps Product Price Promotion and Place and their impact on consumer buy... View the full answer