Research Design Considerations * Types of data * Secondary Data Sources - Advantages and Disadvantages * When to Use Secondary Data * Primary Data Sources -- Advantages and Disadvantages * Internal Researchers * External Researchers * Collecting Secondary Data * Collecting Primary data * Focus Group, Interviews and Observation * Interpretation and Analysis * Access, Sort and Classify Data * Statistical Analysis * Coding Quantitative Data * Coding Qualitative Data * Nominal, Ordinal, Interval and Ratio Applying Intelligence to Products and Services * Application Process * Political and Legal Environment * Business Environment ^ Critical Success Factors Information Management Solutions * Information Management Cycle * Characteristics of an Effective IMS * Essential Features of an IMS * Setting up an IM