Question: Research has indicated that Social Class and reference groups have an impact on our consumption behaviour. Based on a selection of products/services/activities etc that you
Research has indicated that Social Class and reference groups have an impact on our consumption behaviour. Based on a selection of products/services/activities etc that you own, possess, indulge in, participate in or choose not own/have/participate etc, critically analyse and describe from a Consumer Behaviour perspective did or has your social class and reference groups influenced your consumption or not of these items.
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