Researchers have found that normally frugal buyers are, when spending others money on themselves (Value Formula C),
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Researchers have found that normally frugal buyers are, when spending others’ money on themselves (Value Formula C), often less cost-conscious when purchasing than they otherwise would be. Identify at least three specific hospitality industry-related actions you believe these buyers might undertake that would be considered an alteration of their normal buying behavior. Why is it important that RMs recognize the existence of these types of changed behavior?
Related Book For
Research Methods Statistics and Applications
ISBN: 978-1452220185
1st edition
Authors: Kathrynn A. Adams, Eva Marie K. Lawrence
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