Retailers often put popular or highly$-$anticipated items in window, aisle, or outdoor displays, and sell them at a heavy discount sometimes even below cost to persuade shoppers to enter the store. They hope shoppers will also buy other items at regular price. Over time, many have ended $($or altered$)$ this practice, which is known as $\_\_\_\_\_$ pricing. They accuse customers of purchasing only the discounted items and sometimes even re$-$selling them online for a profit.