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Pricing Objectives

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This activity is impotant because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

For each description of different pricing objectives, determine which type of objective it matches up with.

Return on Investment$-$The firm prices its products such that it achieves a $20\%$ ROI.