Pricing Objectives

This activity is important because pricing plays a pivotal role in helping a firm chieve its goals. Pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose th product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, ur volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

Roll over each pricing strategy, then drop it on the pricing objective it would help the firm achieve.

$\backslash$table$[[\backslash$table$[[$Return on$],[$Investment$]],$Hybrid Permits,$\backslash$table$[[$Operating$],[$Systems$]],$iPhone,Return on Assets,Country Club$],[$Black Friday,Florida Summer,Macy's,Nike Golf,$\backslash$table$[[$Special Drug$],[$Pricing$]],$U$.$S$.$ Airways$],[$Profit$,$Sales Revenue,Market Share,Unit Volume,Survival,$\backslash$table$[[$Social$],[$Responsibility$]]],[,,,,,]]$