Question: Pricing objectives This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involves specifying the role

Pricing objectives

This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

Roll over each pricing strategy, then drop it on the pricing objective it would help the firm achieve.

Country Club

Macy's

Florida Summer

Hybrid Permits

Nike Golf

.

.

Airways

Return on Assets

Return on

Black Friday

Special Drug

Operating Pricing Systems

iPhone

Profit

Sales Revenue

Market Share

Unit Volume

Survival

Social Responsibility

Pricing objectives This activity is important because pricing plays a pivotal

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