Pricing Objectives

This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involve specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

Group the pricing strategies by the pricing objectives they would help the firm achieve. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

Drop Zones