Question: Review the material in Chapter 3 on Consumer Behavior. Using the five personality traits listed in the book, and considering Chapter 3 content, identify a

Review the material in Chapter 3 on Consumer

Review the material in Chapter 3 on Consumer Behavior. Using the five personality traits listed in the book, and considering Chapter 3 content, identify a few products and/or services that are more likely to be marketed successfully to consumers of each personality type. For example, what products or services would someone who is extremely open to new experiences be likely to buy? Someone who never tries anything new? What products appeal to someone who is outgoing? Shy

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