Question: Review the material in Chapter Three on Consumer Behavior. Using the five personality traits listed in the book, and considering Chapter 3 content, identify a

Review the material in Chapter Three on Consumer Behavior.

  • Using the five personality traits listed in the book, and considering Chapter 3 content, identify a few products and/or services that are more likely to be marketed successfully to consumers of each personality type.
  • For example, what products or services would someone who is extremely open to new experiences be likely to buy?
  • Someone who never tries anything new?
  • What products appeal to someone who is outgoing? Shy?

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