Question: Review the material in Chapter Three on Consumer Behavior. Using the five personality traits listed in the book, identify products and services that would likely

Review the material in Chapter Three on Consumer Behavior.

  • Using the five personality traits listed in the book, identify products and services that would likely be successfully marketed to individuals at both ends of the spectrum.
  • For example, what products or services would someone who is extremely open to new experiences be likely to buy?
  • Someone who never tries anything new?
  • What products appeal to someone who is outgoing? Shy?

https://my.uopeople.edu/pluginfile.php/922437/mod_resource/content/2/_BU1201/BU1201Texrtbook.pdf

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