Question: Using the five personality traits listed in the book, identify products and services that would likely be successfully marketed to individuals at both ends of

  • Using the five personality traits listed in the book, identify products and services that would likely be successfully marketed to individuals at both ends of the spectrum.
  • For example, what products or services would someone who is extremely open to new experiences be likely to buy?
  • Someone who never tries anything new?
  • What products appeal to someone who is outgoing? Shy?

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