Roca in Egypt case

Questions

1) Do you think this is the right moment to invest in launching the Roca brand in the Egyptian market? Why or Why not?

2) If finally the decision is to launch the Roca brand in the Egyptian market, what do you think would be more appropriate, the global campaign or a local one? What are the advantages and disadvantages of each one?

3) If you were the global marketing director of Roca, how would you react to the proposal of the Egyptian partner to launch a local campaign? How would you try to convince them to use a global campaign? And if you were the local marketing director of Gravena in Egypt, how would you try to convince the global headquarters about the need of having a local campaign?