s. The store layout you will use. Describe the advantages and disadvantages of the layout you choose Describe the overall customer experience the lighting, furniture, fixtures, and store layout creates. Competitor Analysis. Fill out the chart below for two competitors: Competitor 1 Competitor 12 Overview Overview View/Strategy Additional Value Additional Value Turpet Market Target Market What will be your strategy to deal with the competition? Imagine you are starting your own brick and mortar retail store. In doing so, there are a lot of things to take into consideration: 1. The name of your store. 2. The type of merchandise you will stock. 3. The lighting you will install and why. 4. The furniture and fixtures you will utilize. s. The store layout you will use. 6. Describe the advantages and disadvantages of the layout you choose. 7. Describe the overall customer experience the lighting, furniture, fixtures, and store layout creates. & Competitor Analysis. Fill out the chart below for two competitors: Competitor #1 Competitor #2 Overview Overview Vison/Strategy Vison/Strategy Additional Value Additional Value Target Market Target Market What will be your strategy to deal with the competition