Salespeople don't like to enter data into CRM systems because they say it doesn't benefit them directly. Do these examples give you any ammunition to deal with that argument? What other possible benefits could there be to the reps? Given that salespeople spend only slightly more than one-third of their time in front of customers, would an hour a week to enter data really make that much difference? And would your answer change if paid commission versus salary?

Answer rating: 100% (QA)

Possible Benefits for Salespeople Improved Targeting and Personalization Proper CRM data entry enables personalized communication by providing insight... View the full answer