Question: Sampling Plan 6 Reynolds Research has purchased a sample list from a list broker. The list contains 5 0 , 0 0 0 records of
Sampling Plan Reynolds Research has purchased a sample list from a list broker. The list contains records of potential respondents. Each record includes an email address. Those on the list areconsumers interested in fashion, travel, and accessory apparel. Potential respondents will bescreened for their likelihood to purchase luggage within the next year.You dont think youll need all to achieve the sample size. You believe this figure ismore like To select the that will be invited to participate and assure each recordhas an equal chance of being selected, you use the random number generator function in Excel.You set the function to randomly assign each record with or You choose each recordrandomly assigned a to be imported into the survey software mailer.
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