Save omework: Chapter 5 Marketing by the Numbers HW Score: 0% , 0 of 1 pt 1 of 1 (0 complete) core: 0 of 1 pt Question Help Metrics 5.1 One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of inmportance to that consumer. Then the consumer evaluates each altenative on each attribute (higher ratings indicate higher performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Alternative Brands C Importance A Weight Attributes 7 7 7 0.3 Screen size 2 2 0.3 Price 6 7 03 Operating System Apps available 2 0.1 Incor Fl in the table below. (Round to one decimal place.) Score Brand A