Scenario $12\mathrm{.}3$

In Australia Coca$-$Cola launched Mother, an energy drink. However, most people did not like the taste. Rather than introducing an entirely new product, Coca$-$Cola decided to reposition the product. It reformulated the Mother drink and re$-$released it with a new campaign.

Refer to Scenario $12\mathrm{.}3.$ Which of the following slogans should Coca$-$Cola use to signal to consumers that its Mother drink has been repositioned?

Question $16$ Answer

a$.$

"Not Your Everyday Mother"

b$.$

"Mother Energy Drink$$For Those Who Dare to Dream"

c$.$

"Mother Energy Drink: Get More for Less"

d$.$

"New Mother$$Tastes Nothing Like the Old One"

e$.$

"Mother$$Great Taste and Great Energy"