Question: Scenario 1 1 . 2 . In Australia Coca - Cola launched Mother, an energy drink. However, most people did not like the taste. Rather

Scenario 11.2.
In Australia Coca-Cola launched Mother, an energy drink. However, most people did not like the taste. Rather than introducing an entirely new product, Coca-Cola decided to reposition the product. It reformulated the Mother drink and re-released it with a new marketing campaign.
Refer to Scenario 11.2. By using a larger can size and different colors, Coca-Cola is changing the of the product.
repositioning
quality
styling
functionality
product features
Scenario 11.3.
Scenario 11.2. In Australia Coca-Cola launched Mother, an energy drink. However,

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