Scenar$$o $12\mathrm{.}3$

In Australia Coca$-$Cola launched Mother, an energy drink. However, most people did not like the taste. Rather than introducing an entirely new product, Coca$-$Cola decided to reposition the product. It reformulated the Mother drink and re$-$released it with a new campaign.

Refer to Scenario $12\mathrm{.}3.$ By using a larger can size and different colors, Coca$-$Cola is changing the of the product.

a$.$ product features

b$.$ styling

c$.$ quality

d$.$ functionality

e$.$ repositioning