Question: ( Scenario 1 2 - 4 ) The interviewer says, It is important to measure the media weight of a media campaign. But we

(

Scenario

12 - 4)

The interviewer says,

"

It is important to measure the media weight of a media campaign. But we have to be aware that individual consumers might see an ad for the same product on television and in social media." You might respond by saying:

(Scenario 12-4) The interviewer says, "It is important to measure the

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