$($Scenario $12-4)$ The interviewer says, $"$It is important to measure the media weight of a media campaign. But we have to be aware that individual consumers might see an ad for the same product on television and in social media." You might respond by saying: $q,$

"Yes, potential ad impressions are the key."

Yes, message impressions don't indicate if people actually saw the ads."

"Yes, between$-$vehicle duplication does need to be accounted for."

"Yes, within vehicle duplication can skew the numbers"