Section $2$: Customer Insights $(1-2$ paragraphs$)$ B$2$B Option Explain how smartwatches improve communication and collaboration for B$2$B customers. Discuss the most important features for the B$2$B customer in a smartwatch workplace productivity. Compare the security features and data privacy controls essential for your B$2$B customers when considering smartwatches for their employees. B$2$C Option Explain what motivates your consumers to purchase smartwatches. Discuss the consumers daily routine or usage of the smartwatch. Compare the most critical factors consumers consider when purchasing a smartwatch.