Question: SECTION B: (30 marks) a. Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation

SECTION B: (30 marks) a. Marketing research is

SECTION B: (30 marks) a. Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. Elaborate the steps in marketing research process. (20 marks) b. Business marketers face many of the same challenges as consumer marketers, especially understanding their customers and what they value. Differentiate between business market differ and consumer market. (10 marks)

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