SECTION B (TRUE OR FALSE) [10 Marks) Answer all the questions in this section. NB: A wrong answer attracts a deduction of half a mark in this section. 21. Television is one of the traditional media. 22. The PR manager must agree automatically with the organisation's authorities. 23. The selective method invites haphazard, intangible PR. 24. John D. Rockefeller hushed up the facts about the railroad accidents. 25. The ultimate aim of PR is to create a favourable image. 26. The value management places on public relations can determine the size of the in-house PR department. 27. When we fail to define publics, only funds will be scattered indiscriminately. 28. Public relations is a one-way street in which leadership manipulates the public. 29. The budget of a PR consultancy service will be based on hourly rate. 30. House journals are also referred to as commercial press. 31. The PR manager is the head of the PR department. 32. Editing and producing external journals is not an activity of the PR department 33. In the print media the cost of the space for an advert depends on the circulation figures and the readership. 34. Both PR and advertising use the self-created media. 35. The department that gives a newspaper its character is the editorial department. 36. Radio is more instantaneous whereas TV programmes often have to be filmed later. 37. Magazines, newspapers, newsletters and wall newspapers are types of house journals. 38. Customer complaints are one of the means for appreciating the situation. 39. The six-point planning model in PR includes the PR Transfer Process. 40. Radio requires both the physical attractiveness of the presenter as well as the voice