Question: Select a topic or organization, use Google to search, and view the results. What are the forms of advertising do you see there? How are

Select a topic or organization, use Google to search, and view the results. What are the forms of advertising do you see there? How are they different?

Describe the types of online advertising available today. Which type of advertising does Google currently dominate? Why?

How can Google be successful in the display advertising business?

What other areas of growth are likely to be pursued by Google in the future?

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