Question: SESSION 20: MARCH 19 OR 20 Topic: COMPREHENSIVE CASES Case: HORSESHOE RESORT (Casebook) Assignment: 1. Perform a size-up of the industry. Identify the threats and

SESSION 20: MARCH 19 OR 20 Topic: COMPREHENSIVE CASES Case: HORSESHOE RESORT (Casebook) Assignment: 1. Perform a size-up of the industry. Identify the threats and opportunities. 2. Complete a competitor analysis. What implications can be drawn from this analysis? 3. Analyze Horseshoe's current financial position, including a statement of cash flow for the year ended December 31, 2009. 4. Qualitatively assess the Zip-Flyer and downhill-mountain biking trails proposal. Complete a differential analysis for this proposal. 5. Qualitatively assess the Ogo'ing and summer tubing proposal. Complete a differential analysis for this proposal. 6. Project a statement of earnings for the resort operations incorporating your decisions for the year ending December 31, 2010. 7. Prepare a promotional plan within the identified budget for the adventure park. Topic Slides: HOW TO TACKLE COMPREHENSIVE CASES (OWL)

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