SHORT ANSWER QUESTIONS 1 Esplain the difference between non durable goed, durable good, and service 2 What element services In what instances are patents, copyrights and trademarkstad? Leplain the concept of brand equity and brand loyalty 5 What are components of a good brand name? 6 what bereits can be derived from brands packaging and tabeling 7. What are the differences between consumer products and business products . What are the four main types of consumer products 9. What are the conditions of business products What are the advantages and disadvantages of using a family brand rather than an individual brand to launch new product 11 in the difference between a private label and a generic brand brand, and a peneric brand for products within the same category SHORT ANSWER QUESTIONS Explain the difference between non-durable goods, durable goods, and services. 1. 2. What elements make services unique? 3. In what instances are patents, copyrights and trademarks used? 4. Explain the concepts of brand equity and brand loyalty. 5. What are components of a good brand name? 6.. What benefits can be derived from a brand's packaging and labelling? 7. What are the differences between consumer products and business products? 8. What are the four main types of consumer products? 9. What are the classifications of business products ? 10. What are the advantages and disadvantages of using a family brand rather than an individual brand to launch a new product? 11. Explain the difference between a private label and a generic brand. 12. What type of price differences would you expect to see for manufacturer's brand, a private label brand, and a generic brand for products within the same category