Short Case Analysis. QUESTION: Read the business scenario described below and answer questions that follow: Case: Ace Auto Dealers Ace Auto Dealers specializes in selling new vehicles from Subaru in Portland, Oregon. The company advertises in local newspapers and is also listed as an authorized dealer on the Subaru Web site and other major Web sites for auto buyers. The company benefits from a good local word-of-mouth reputation and name recognition. When a prospective customer enters the Ace showroom, he or she is greeted by an Ace sales representative. The sales representative manually fills out a form with information such as the prospective customers name, address, telephone number, date of visit, and make and model of the vehicle in which the customer is interested. The representative also asks where the prospect heard about Ace, whether it was from a newspaper ad, the Web, or word of mouth. This information is noted on the form also. If the customer decides to purchase an auto, the dealer fills out a bill of sale form. Ace does not believe it has enough information about its customers. It cannot easily determine which prospects have made auto purchases, nor can it identify which customer touchpoints have produced the greatest number of sales leads or actual sales so it can focus advertising and marketing more on the channels that generate the most revenue. Are purchasers discovering Ace from newspaper ads, from word of mouth, or from the Web? 1. Identify and explain the problems facing Ace Auto Dealers. 10 points 2. What are the possible organizational and business impact of the problems that you mention in (1 above). 5 points 3. Proposed a solution to the problems that you identified. How feasible is it to implement the solution that you offer? 10 points NOTES: Length Requirements: Between 2 - 3 pages of single spacing.