Question: Should a Direct-to-Consumer Company Start Selling on Amazon? 1. How would selling at Amazon affect PedalSpark's value proposition? What is your suggestion? (Your answer should

Should a Direct-to-Consumer Company Start Selling on Amazon? 1. How would selling at Amazon affect PedalSpark's value proposition? What is your suggestion? (Your answer should include discussions on market segmentation, targeting and positioning) (30 points)

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