Question: Since marketing research is a main data source for management information systems, _ _ _ _ _ _ _ . Group of answer choices the

Since marketing research is a main data source for management information systems, _______.
Group of answer choices
the findings of marketing research lead to inaccurate forecasts as the marketplace changes
the findings of marketing research become data for management decision making
it cannot help managers serve future customers
it does not allow managers to explore alternatives

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