Question: Since marketing research is a main data source for management information systems, _ _ _ _ _ _ _ . A . it does not

Since marketing research is a main data source for management information systems, _______.
A. it does not allow managers to explore alternatives
B. the findings of marketing research become data for management decision making
C. it cannot help managers serve future customers
D. the findings of marketing research lead to inaccurate forecasts as the marketplace changes

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