Since marketing research is a main data source for management information systems, a. the findings of marketing research become data for management decision making b. it cannot help managers serve future customers C. the findings of marketing research lead to inaccurate forecasts as the marketplace changes O d. it does not allow managers to explore alternatives Alto Deliveries, a courier service provider, built a strong reputation over a short period of six months. Inundated with customers, the company decided to expand its fleet of vans and enlarge its delivery networks and to stop offering the discounts it was offering to some market segments. Because it was the holiday sales season, higher pricing made good business sense. The pricing Alto Deliveries is using is O a. operations oriented, not revenue oriented b. patronage oriented, not operations oriented c. both operations oriented and patronage oriented d. both revenue oriented and operations oriented